Overview
This interview chronicles the entrepreneurial journey of Igor Kheifets, a successful affiliate marketer who rose from a difficult childhood in Ukraine and Israel to achieve financial freedom. He details how his military background and early struggles with debt shaped a disciplined mindset focused on systematic execution rather than innate creativity. A pivotal moment in his career occurred when he discovered the immense power of email list building, realizing that personal, emotion-driven storytelling could generate significant revenue overnight. Kheifets explains his approach to copywriting and business, viewing them as sets of repeatable templates and formulas that anyone can master through observation. He also discusses applying these systematic principles to personal areas of life, such as his marriage and parenting, to ensure consistent, positive outcomes. Now based in Canada, he promotes his book, The Listbuilding Lifestyle, encouraging others to achieve success by focusing on the high-leverage skill of digital audience acquisition.
