Overview
In this interview, Mike Schauer discusses his journey from being a designer to becoming a prominent figure in the copywriting industry. He explains the origins of *Swiped.co, a platform he created to archive and *reverse engineer successful marketing examples for others to study. Schauer defines copywriting as the art of using writing to prompt a specific *action, emphasizing the necessity of deep *market research over simple formulas. He also highlights his transition from a service provider to a tool creator, developing Chrome extensions that help users capture and analyze sales pages. Ultimately, the source underscores that effective communication is an essential skill for any business owner looking to improve conversions.
